Introduction

Visibility Kit is AI visibility tracking for WordPress. It watches two things: real human visitors arriving at your site from AI chat interfaces, and AI bots crawling or fetching your pages. Together these answer a question that Google Analytics doesn't. What is the AI layer doing with my site?

How it works

1. A lightweight script on the frontend catches visitors referred from ChatGPT, Claude, Gemini, Perplexity, and other AI platforms. See AI referrers.
2. Server-side detection inspects every request's user-agent against known AI bots and classifies each hit as indexing, retrieval, or training. See AI bots.
3. Optional Cloudflare integration catches bot hits on cached pages that never reach your server. See Cloudflare.

Where to start

• Connect your site. Get tracking live in a few minutes.
• How tracking works. The two data streams, explained.
• AI bots reference. Which bots we identify and what each one means.

What Visibility Kit is not

• Not an SEO tool that changes your rankings.
• Not a way to increase AI traffic. Visibility Kit observes, it doesn't influence.
• Not a replacement for Google Analytics. It runs alongside.

Visibility Kit is built by Ryan Howard and his team at Complete SEO.